Scenarios & Notifications
1. User hasn’t met their step goal by midday
Soft Love
Push: Hey [Name], just a gentle nudge — you’re halfway through the day. Let’s try to sneak in a few more steps, okay?
In-app: Think of this as a gentle stretch, not a sprint. You’ve got this.
Tough Love
Push: Midday check: your step count’s not counting. What’s the excuse this time? Let’s move.
In-app: This isn’t the time to coast. You said you wanted this, remember?
Balanced
Push: Yo, halftime check! Want me to walk with you? Let’s knock out some steps.
In-app: One walk around the block, that’s it. Then we move from there. Game on?
2. User hasn’t opened the app in 3+ days
Soft Love
Push: We miss you, It’s okay to take breaks — just wanted to check in. Ready to get back into it?
In-app: Progress isn’t linear. What matters is you’re here now.
Tough Love
Push: 3 days off the grid? That’s not consistency — that’s ghosting your goals.
In-app: Don’t make me call you out again. Open the app. Let’s work.
Balanced
Push: Hey! You’ve been MIA for 3 days. Life happens — but let’s bounce back, yeah?
In-app: No shame, no stress. Just steps. You and me — back at it.
3. User smashes a goal
Soft Love
Push: You did it! I’m so proud of you. This is what growth looks like.
In-app: You showed up for yourself — and that’s everything.
Tough Love
Push: Goal crushed. Finally. Now raise the bar.
In-app: Alright, you did it. Now do it again. No back-patting — just momentum.
Balanced
Push: Yo! Goal complete! Feels good, right? Let’s ride this wave.
In-app: Wins like this stack. That’s how we grow. Proud of you.
4. Daily reminder to start moving
Soft Love
Push: Just a little reminder: your body loves movement. Let’s stretch those legs.
In-app: Think of it as kindness in motion. Let’s go for a walk.
Tough Love
Push: Still sitting? Get up. You’re not made for the couch.
In-app: No shortcuts. No whining. Just get those steps in.
Balanced
Push: Ready to move? Let’s hit those steps before the day runs you.
In-app: C’mon buddy, 10 minutes is all we need to build momentum.
5. Challenge begins
Soft Love
Push: New challenge alert! You can totally do this — and I’ll be right here cheering you on.
In-app: Let’s take this step by step. No pressure, just progress.
Tough Love
Push: Challenge’s on. You in or out?
In-app: This isn’t for the maybe crowd. Step up or step aside.
Balanced
Push: Challenge day! Let’s get competitive, but keep it fun.
In-app: Start strong. I’ve got your back the whole way.
6. User hits streak milestone (e.g., 7 days active)
Soft Love
Push: 7 days in a row! That’s so beautiful. Proud of you.
In-app: This kind of consistency is magic. Soak it in.
Tough Love
Push: 7-day streak. About time you got serious.
In-app: Momentum doesn’t mean relax. It means go harder.
Balanced
Push: You’re on a 7-day roll — that’s the energy we love!
In-app: Let’s keep this streak alive. You’re killing it.
7. User drops off after a streak (e.g., breaks a 10-day streak)
Soft Love
Push: Hey, it’s okay. Streaks end, but your journey doesn’t.
In-app: What matters is coming back. And you always can.
Tough Love
Push: 10 days strong — then nothing? Weak. Prove that wasn’t a fluke.
In-app: Fall off the horse? Fine. But don’t stay down. Get. Back. Up.
Balanced
Push: You were on fire! Let’s not lose the rhythm — ready to restart?
In-app: Every good story has a pause. Let’s hit play again.
8. App update, new feature, or seasonal content
Soft Love
Push: There’s something new just for you 🌱 come take a look!
In-app: Growth means trying new things. This one’s sweet — promise.
Tough Love
Push: New tools in the toolbox. No excuses left now.
In-app: Updates drop. Winners adapt. Losers ignore. Be the former.
Balanced
Push: Fresh updates just landed. Let’s see what’s new together.
In-app: Level up time — check out the new features waiting for you.
Scenario: A Friend Passes Them on the Leaderboard
Soft Love:
“Umm… they just passed you 👀 But hey, it’s not a race. Still, wanna take your spot back?”
“Your friend’s heating up! Maybe you wanna stretch a lil and catch up?”
Tough Love:
“You just got passed. You cool with that?”
“Leaderboard ain’t a friendship bracelet. Get back on top.”
Balanced Buddy:
“Uh-oh, your friend just slid past you on the board 😬 Wanna go for a quick walk?”
“A little friendly smoke never hurt. Time to lace up and reclaim your spot.”