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Mental healthMiddlesex UniversityBuilt in Flutter

MindSpace

A gentle first step
into mental health.

31%Of 18–30s live with anxiety
Role
UX researcher, designer + developer
Scope
Research, MVP, UI + Flutter build
Platforms
Mobile app (Flutter)
Research
Polls · 6 interviews · WHO data
Status
MVP prototype
01
Chapter 01

The problem

Over 31% of young adults aged 18–30 experience anxiety disorders, and fewer than half seek professional help. Therapy feels formal and expensive, like something you do once your life is already together.

MindSpace was my Middlesex University project: a mobile app that gives young adults a low-pressure way in, with daily mood check-ins, bite-sized activities and therapy when they’re ready. I ran the research, designed the product and built the MVP in Flutter.

Most young adults don’t need therapy on day one. They need a first step.

02
Chapter 02

What I found

0172% found therapy too formal to start
0285% wanted to track their emotions
03Small rewards keep routines going
04Cost is the real barrier
05Huge libraries cause choice paralysis
User interview

“It seems super formal, like something I need to have my life together before I even start.”

User interview

“I looked into some apps, but they’re all subscription-based, and I just can’t afford it right now.”

User interview

“When there’s a reward or milestone, it’s way easier to stay consistent.”

Online polls · 6 interviews · WHO data · BetterHelp + Calm teardowns

03
Chapter 03

Who I designed for

Young adults juggling study, relationships and first jobs, who want support without the commitment.

18–24 · Never tried therapy

The first-timer

Wants to feel better, but therapy feels like a big, formal step.

Needs
  • A no-pressure way to start
  • A quick daily check-in
  • Something free to try first
What gets in the way
  • Opening up to a stranger
  • Not knowing where to start
  • Dropping off after day one
Study + part-time work

The stretched student

Has tried apps, but every one ends in a subscription.

Needs
  • Useful tools without a paywall
  • Pay-as-you-go therapy
  • Sessions that fit between classes
What gets in the way
  • $60–90 a week for therapy
  • Annual subscriptions
  • Costs that appear late
Motivated by small wins

The routine builder

Stays consistent when progress is visible.

Needs
  • Streaks and badges
  • One short activity a day
  • Mood patterns over time
What gets in the way
  • Breaking a streak
  • Overwhelming content libraries
  • Charts that feel clinical
What the teardowns showed

BetterHelp nails access. Calm nails calm.

But BetterHelp costs $60–90 a week, and Calm’s huge library and $69.99 a year put many young adults off. MindSpace sits in between: self-help first, therapy when you’re ready.

04
Chapter 04

Key decisions

I’m one person with limited time and Flutter skills, so an impact–effort matrix decided the MVP.

Onboarding that asks the right questions

Onboarding that asks the right questions

After email sign-up and a code, a short form asks how users handle stress and what helps them relax, so content is personal from day one.

A mood check-in in a few taps

A mood check-in in a few taps

Emoji moods right on the home screen, no long forms. If it takes effort, people won’t do it every day.

One activity a day, not a library
One activity a day, not a library

One activity a day, not a library

Instead of a Calm-style library, users get one bite-sized meditation, journaling prompt or breathing exercise, broken into gentle steps.

Therapy without the commitment
Therapy without the commitment

Therapy without the commitment

A therapist directory with bios, specialties, availability and fees, plus pay-as-you-go booking or chat. Therapy is an option, not an entry fee.

05
Chapter 05

What I built

UI components
Final screens

Deep purples and navy for calm, bright pinks and blues for energy, and Manrope for clear, friendly type. Soft gradients and small animations guide users gently through each task.

Visual system
Welcome
Welcome
Home + mood check-in
Home + mood check-in
Today’s activity
Today’s activity
Step by step
Step by step
Therapy Hub
Therapy Hub
Therapist profile
Therapist profile

Scroll sideways for 6 key screens →

06
Chapter 06

The impact

72%Found therapy too formal
85%Wanted to track emotions
6In-depth interviews

Figures from my own polls and interviews. MindSpace was a university MVP, so these shaped the design rather than measured it.

What testing changed

People needed to trust a therapist before booking.

Walkthroughs and quick A/B polls on Twitter showed users wanted to know the person behind the name, so profiles gained bios, specialties, availability and reviews. A missing “Copied!” toast caused repeat taps; one small animation fixed it.

Photo · impact–effort matrix
impact–effort matrix
Photo · affinity map
affinity map
07
Chapter 07

What I’d do differently

01

Empathy is a tool.

Listening to real users fixed gaps in the app I’d never have spotted alone.

02

Prioritise with purpose.

Knowing when to shelve a feature, like AI analysis or community groups, mattered as much as choosing what to build.